Is copywriting important for SMS marketing? It certainly is. After all, a message is a text which must be engaging and attract the attention of the client.
Copywriting is an essential part of any marketing project because it can convey to potential customers the message of the creators of a product or service and show its benefits. It helps to increase the value of the business and improves the bottom line.
SMS Copywriting is a special field. You need to pack into a small text everything that will eventually lead the client to you. Whether you hire a specialist to do this or draft text messages yourself is up to you.
We’ve decided to compile a small list of useful books that can acquaint you with the art of copywriting.
William Zinsser, ‘On writing well. The classic guide to writing nonfiction’. In the modern world, the ability to clearly articulate thoughts in the form of written messages is required. William Zinsser is a living legend in the world of commercial content creation. As an experienced teacher, he reveals in his book the nuances of writing skills that allow you to write excitingly and effectively on any topic.
The first edition of this book was published back in 1976, since then it has gone through 30 editions with a total circulation of more than a million copies.
Ann Handley, ‘Everybody writes’. Forbes magazine calls Ann Handley one of the most influential people in the world of social media. For many years, she has been the Chief Content Officer of MarketingProfs, an educational company that brings together a constellation of the largest marketers.
The book is a manual for creating and promoting business content online. The approaches described there will be useful for projects of different scales and content that create materials for presenting their services in social media.
Joe Vitale, ‘Hypnotic writing. How to seduce and persuade customers with only your words’. The author says that 80% of text advertising passes by its addressee, and only the first couple of phrases attract the attention of the public.
So what should we do? Create “hypnotising texts” based on the experience of one of the biggest masters of viral marketing. A unique approach is described to the reader; a mixture of classical copywriting with the author’s own innovations. The book will teach you how to create texts with a guaranteed ‘wow’ effect.
Even if you’re not planning to write texts for your SMS mail-outs, reading these books will help you to understand more clearly how the right words affect customers.