Determining the target audience is an important stage in promoting any product or service on the market. As in many fields, progress has continued apace in this area, and every...
The Tattoo industry includes not just tattoo studios, but also many shops (offline and online) for specialised equipment, pigments, as well as tattoo conventions, workshops and much more. All this...
Real-life experience shows that SMS-messaging is one of the most effective ways to advertise various goods and services, as well as to provide clients with important information.
SMS mail-outs should attract attention and interest subscribers. However, looking beyond these core imperatives, what’s what other factors should be kept in mind when writing them? Often clients are redirected...
In whatever area you’ve decided to start a business, most likely you will be faced with many competitors, from whom you will need to stand out. Therefore, it’s very important...
A strategy is a plan or course of action that should lead you to achieve your goal. But why do you need one for SMS mail-outs if you can just...
For SMS mail-outs, a good text is just as important as having a well-defined target audience and the right timing. Your text should interest subscribers. But what should you do...
Every business has moments when it needs to expand its client database. At these times, the question immediately arises of the best way of doing this. Everyone understands the need...
If you are looking for a convenient way for your business to communicate with customers and those who use your services, it is worth considering bulk SMS. The Intis Telecom...
Nowadays, almost all banks have special apps so that you can easily make and track financial transactions. This being the case, it’s worth re-examining the question of why there is...
Nowadays almost everyone has a smartphone. 99% of SMS notifications, unlike those from messengers, usually get read. Therefore, it makes sense to advertise your brand, look for new customers, and notify existing ones about new products or promotions via SMS marketing.
There are situations when you need to send a text to a large number of subscribers. At other times, you may need to notify them of an event, or to...
It’s a universal rule of the market that if you start a new business, you need advertising. Mass SMS messaging can help to advertise your brand, service or products quickly...
There are situations when you need to send a text via SMS to a large number of subscribers. Maybe you need to notify them of an event or to remind...
The world is changing rapidly and irrevocably. A “new normal” is taking hold. New strategies for adapting to the current situation are coming to the fore. Businesses are being forced...
Social media managers often use content plans to organise their activity. These are schedules of publications about specific topics, sent at specific dates and times, and arranged in a certain...
With the coming of the coronavirus pandemic, the life of modern society has changed dramatically. Many businesses have had to close their doors during the lockdown. However, the latest news...
Last time we talked about under 22s, the so-called Generation Z, and the best ways to advertise for them. This time we want to set out the myths about advertising...
These are difficult times for many businesses. Your customers are in lockdown and shops and cafés stand empty. However, you shouldn’t give up. There are many things you can do...
We live in a constantly changing world; technologies develop and generations succeed each other. Although now most of the attention of marketers is focused on millennials (generation Y), centennials (Generation...
We’ve already written more than once about how useful SMS can be for your business. SMS mail-outs are one of the most commonly used tools. They are of great use...
Coronavirus is spreading at high speed in many countries, so it isn’t surprising that everyone is going into quarantine mode. However, this doesn’t mean that your business should suffer. At...
SMS remains one of the most convenient promotional tools. Whether it’s for advertising, or just informative SMS mail-outs, your subscribers will receive your messages quickly. You just have to find...
Earth Hour is a global annual international event organised by the World Wide Fund for Nature (WWF), which is held annually on one of the last Saturdays in March (this...
Although St. Patrick’s Day originated in the small island of Ireland, it has become popular around the world. Because of the large numbers of people of Irish heritage all over...
We’ve already talked many times about what might help make your SMS mail-outs more successful. Today we would like to introduce you to three more simple actions that can help...
Every year, SMS mail-outs are becoming more popular. According to PricewaterhouseCoopers, in 2019 20% more funds were spent on this marketing tool globally than in 2017. Many factors have led...
In a few days on on the 10th and 11th of February in London 2th annual global carrier community meetings (GCCM) will start. As always Intis Telecom are going to...
Valentine’s Day is celebrated by couples in love around the world.This means it can be a good reason to conduct an advertising campaign devoted to this holiday. According to a...
SMS newsletters can bring great results if you know how to keep your subscribers. Here are some reasons for unsubscribing and how to deal with them. 1. Sending Frequency Hourly...
We’re back with our monthly text about how to find a good reason to send text messages to clients. Let’s look at what interesting days we have in February. 1st...
February is coming, and our next trip to Barcelona is coming too. On February, 24 – 27, we will be at MWC. MWC is the largest mobile event in the...
What is the importance of sending the right SMS? Company image is key to success in promoting goods or services. In particular, image is built by getting positive reviews from...
If you are thinking about starting to send New Year mail and SMS mail-outs to your clients, colleagues, and friends, now is the time to come up with the best...
We’re back with our monthly text about how to find a good reason to send text messages to clients. Let’s look what interesting days we have in January. 3rd January...
In a changing world, marketing, like other industries, must constantly renew itself to stay relevant, every year acquiring new features so that offers of goods or services become ever more...
December is a truly fabulous month that brings us the most wonderful holidays every year. Recently, we’ve talked about Yule (Scandinavian New Year) the start of which falls on December...
For us December began in London. Intis Telecom was a part of Messaging & SMS World 2019. Messaging & SMS World is the largest gathering for the global messaging and...
We’re back with our monthly piece about good seasonal excuses for sending text messages to clients. Let’s look at what interesting days we have in December. 2nd December Cyber Monday...
90% of users read SMS messages within 3 minutes of receiving them. An SMS mail-out is a rather old, but still effective tool for communication with a client. If you...
Last time, we started to talk about what concerns people might have before embarking on an SMS marketing campaign, and how we could address them. Let’s continue this theme. Fear...
For the fourth year, Intis Telecom has been a part of one of the greatest technology events in the world – the Web Summit in Lisbon. The Web Summit is...
The Wholesale Agreements and Solutions Group (WAS) is responsible for Operator-to-Operator and Operator-to-Hub interoperability (including Interworking and Roaming) to provide GSMA members with a consistent, reliable GSM service for members...
The undeniable advantage of text messaging is quick delivery to subscribers, regardless of the model of their phone. Yes, digital technologies are moving forward by leaps and bounds, but still...
We’re back with our monthly piece about good seasonal excuses for sending text messages to clients. Let’s look at what interesting days we have in November. 10th November This day...
Halloween is coming. The time has come for the ‘scariest’ SMS mail-out of the year. Don’t miss the chance to create a festive mood for your clients, to remind them...
One of the main steps in organising SMS mail-outs is choosing an SMS aggregator, which is a service for sending bulk messages. Recently, we’ve talked about how to pick the...
Today we want to continue our talking about copywriting tips that we’ve started previous time.
We’re back with our monthly piece about good seasonal excuses for sending text messages to clients. Let’s look at what interesting days we have in October.
Text is the main weapon of those who make advertising campaigns based on SMS mail-outs. Your language should be eye-catching, piquing interest and ultimately attracting customers to increase sales. We’ve already talked about the importance of copywriting for SMS marketing. Today we’d like to delve a little into this topic. So, let’s go.
11-12 September Wholesale World Congress was held at Meliá Castilla Madrid, Calle del Poeta Joan Maragall. This year 800 attendees representing 330 companies from 56 countries are expected at this event. And Intis Telecom was among them. Our booth was S-56, room Doblon.
We’re back with our monthly piece about good seasonal excuses for sending text messages to clients. Let’s look at what interesting days we have in September.
Lokomotiv Football Club, which takes part in the Super League of Uzbekistan, has established cooperation with Intis Telecom (London). As part of this cooperation, the company will popularize the games of Locomotive FC and promote the club’s brand, both in Uzbekistan and abroad.
On 3-4 September our CEO Andrey Insarov is going to be a part of Carrier Community in Almaty and represent Intis Telecom’s developments and solutions.
In September, Intis Telecom is going to be a part of the Wholesale World Congress. This year WWC will be held at Meliá Castilla Madrid, Calle del Poeta Joan Maragall, 43, 11-12 September. 800 attendees representing 330 companies from 56 countries are expected at this event.
However, before sending bulk SMS, you should carefully approach the choice of online SMS sending service. SMS mail-outs via the internet are usually carried out using specialized services that send messages via a separate gateways and software. So, how to pick such service? We’ve selected several criteria that are worth paying attention to.
This summer was great for us. We spent the end of June in Atlanta, presenting our technologies and solutions at the International Telecoms Week. The event was held at the Hyatt Regency & Marriott Marquis in Atlanta, GA from the 23rd to the 26th of June.
Everyone wants to make their advertising campaigns as efficient as possible so that the efforts and the funds invested in them give results. We’ve decided to consider a few methods that can help make your SMS mail-outs more successful.
Do you want to sell more? Then you need to form a clear strategy and follow it step by step. Today we’ve decided to talk about a few things you can do to help increase your profits. SMS mail-outs can help you to realize them.
We’re back with our monthly piece about good seasonal excuses for sending text messages to clients. Let’s look at what interesting days we have in August.
We’re back with our monthly piece about good seasonal excuses for sending text messages to clients. Let’s look at what interesting days we have in July.
As we’ve said many times, an SMS mail-out is one of the best and cheapest ways to advertise your business. Attracting customers’ attention is the main goal of sending text messages. However, sometimes marketers can be so ‘creative’ that their SMS mail-outs end up scaring customers. To avoid this pitfall, today we want to talk about messages which it’s better not to send.
Did you miss ITW? We missed. But finally this moment has come and we all can meet in USA. This year International Telecoms Week will be held at Hyatt Regency & Marriott Marquis in Atlanta, GA on June, 23rd - 26th.
We’re back with our monthly piece about how to find a good reason to send text messages to clients. Let’s look at what interesting days we have in June.
Dear Friends! We have great news for you. Intis Telecom has become a GSMA associate member.
Copywriting is one of the most important components of marketing. The skill of writing beautifully, clearly and convincingly allows you to attract the attention of customers and make any marketing campaign successful. It is also important for SMS marketing. Of course, you don’t need to write large texts for SMS mail-outs, but you still have to master the art of copywriting.
We’re back with our monthly text about good reasons to send text messages to clients. Let’s look at what interesting occasions we have in May.
Effective SMS marketing brings a huge income to business. However, if you go about your SMS campaigns the wrong way, they can be counterproductive; lowering profits and raising your expenses. We’ve decided to find out what actions can lead to this.
We’re back with our monthly text about good reasons to send text messages to clients. Let’s look at what interesting occasions we have in April.
Each number in the database has its own life cycle. Clients are most active shortly after they have signed up.
A few days at MWC 2019 have flown very fast. This time we spent meeting with interesting people and holding negotiations. Also we didn’t forget to get acquainted with new technologies that were presented in all their diversity; 5G, IoT, modern robots, etc.
Intis Telecom is at MWC in Barcelona and you have a chance to meet our team and know more about our solutions in telecommunications. You can find our stand at booth 8.1H58
We’re back with our monthly text about how to find a good reason to send text messages to clients. Let’s look at what interesting days we have in March.
Recently, we’ve written about the benefits of SMS mail-outs using operators’ databases. Today we would like to reiterate the advantages of sending text messages using your own database, so that you can easily decide which is the best option for you.
We’re back with our monthly text about how to find a good reason to send text messages to clients. Let’s look at what interesting days we have in February.
This year MWC Barcelona’s cutting edge exhibition represents the most innovative products and services from over 2,400 leading global technology companies.
The year 2019 has already begun, so it's time to talk about the marketing trends that it has brought to us. We have selected some of them for you.
We’re back with our monthly text about how to find a good reason to send text messages to clients. Let’s look what interesting days we have in January.
The year 2018 is coming to an end, which means it's time to look back on the events of the last twelve months and sum things up. So, today we want to say a few words about what the past year was for us.
We’ve said more than once in our articles that a well-chosen customer base is necessary for a successful SMS mail-out. Today we want to tell you about the possibilities of sending text messages through the database of mobile operators and discussing the advantages of this technique.
If you have decided to use SMS marketing to promote your business, you first need to pick the type of SMS campaign; outgoing or incoming. Today we want to help you figure out which of these variants will bring the best result to your company.
Christmas and New Year are on the threshold. People are starting to buy gifts, so it’s time to organize a holiday SMS mail-out. To help you to decide what to send to your customers and why you should do it, read our article.
In early November, we wrote a text saying that even if you’ve run out of ideas for SMS mail-outs, you can look at the calendar and find a good reason to send text messages to clients. We liked this idea so much that we’ve decided to make it monthly. For December, let’s look beyond Christmas and New Year to find some other international occasions to send SMS mail-outs.
We’ve already written about interesting marketing books which can help you to understand some of the nuances of SMS marketing and use it more successfully. Today we want to tell you about a few movies in which you can see some useful marketing, PR and advertising techniques. We hope that they will inspire you to fresh and effective ideas for your business.
If you suddenly run out of reasons for SMS mail-outs, it doesn’t matter. Just take a glance at the calendar and see how many interesting events are happening in the world this month. We are sure that at least one is suitable for you.
Halloween is one of the most eagerly awaited October holidays and a good way to attract customers. Give your clients what they want; a holiday atmosphere, fun and gifts. If you pitch it right, and help make their Halloween more memorable, they surely will thank you with their loyalty.
This November, Lisbon will continue to host one of the biggest technology conferences in the world - the Web Summit. Throughout the years, the Web Summit has become Europe’s largest and most important technology marketplace.
If you have recently opened a company, SMS mail-outs can become an indispensable assistant to promote your brand and increase the number of customers. Let's see how you can use SMS messages.
Running an election campaign isn’t an easy task. They require the investment of large funds and lots of hard work. Candidates use various tools to attract voters' attention. One of these tools is SMS mail-outs. So, how can they be used to promote your candidate?
Nowadays the use of SMS coupons is becoming more and more convenient. Today almost all customers have mobile phones, which means that their coupons are always at hand and can be used at any time. The cost of distributing mobile coupons is 25-30% lower than for printing and distribution of their paper counterparts, so this is a great way of cutting costs.
SMS is one of the most effective mobile marketing tools. It can be used to increase the customer base and boost sales in e-commerce. Let’s figure out how to do this.
SMS mail-outs are impossible without a client database. There are many ways to gather this information, some more dubious than others. Many techniques used by less scrupulous outfits are even against the law. Let’s have a look at the right way to do it.
Picking the right day and the right time for SMS mail-outs isn’t a very easy process, but we’ve figured out that it’s possible. Today we’re going to look at some more issues that affect that bottom line of opening rates.
Last week we talked about how to pick the right day for SMS mail-outs. This time we want to talk about another important topic – how to pick the right time of day. Unfortunately, there is no “golden hour” for sending text messages to your clients. However, there are moments when the audience is at its most responsive.
When you start an SMS mail-out, you want your messages be read by your clients. Ensuring this happens is a matter of many factors; you must have good routes, engaging content and of course you need to choose the right sending time. Picking the best day is very important for the success of your SMS mail-out. Here is some advice about how to do this.
In the sphere of hospitality, SMS marketing allows the range of customer services to be expanded by providing complete information about the hotel from the moment of booking.
The usefulness of SMS mail-outs has been evaluated over the years by many marketers. They have been used in campaigns for various types of business. In particular, SMS marketing has been found to work wonders for fundraising campaigns, being one of the fastest and easiest ways to donate.
When starting a marketing campaign, many companies use the effective tool of SMS mail-outs. They are cheap, fast and a good way to attract subscribers’ attention. Unfortunately, despite all these advantages, SMS are subject to a 160 character limit so sometimes, not all information can fit into one message.
SMS marketing has become an integral part of the advertising world and many companies hope it will retain its dominant position. With this in mind, we’ve decided to talk about how it can transform itself in the future, what technologies will be used and what will change for subscribers.
Any company which is planning to build a successful business eventually faces the need to segment its customer base. The process of segmentation is the division of the general customer base into separate categories according to the common characteristics or needs of clients.
Strange as it may seem, not all recruiting companies have figured out yet that SMS mail-outs are a simple way to make their lives easier, as they are an easy and cheap way to keep in touch with clients.
Everybody knows that there is an effective form of advertisement with minimal costs, and this is SMS mail-outs. The SMS mail-out is a universal tool that has ample opportunities for application in the dental sector.
Today we want to talk about how to increase the efficiency of your marketing campaign by setting SMART goals. SMART is a mnemonic acronym to help you to set objectives in project management, employee-performance management,personal development and many other fields.
We have written many times about SMS mail-outs and their benefits for your business. Today we want to go back to basics and talk about the SMS messages themselves.
We have a good news! The Intis Telecom’s team is already at ITW (International Telecoms Week) in Chicago, IL. This year ITW is held at the Hyatt Regency & Swissôtel on May, 6th – 9th.
Regardless of type of event; entertainment, training, business, etc, you can boost the numbers of potential visitors with text messages. As everybody knows, no less than 97% of subscribers open these messages within 5 minutes of receiving them.
SMS marketing has gone beyond the usual SMS advertising messages, offering discounts or bonuses on products. We’ve already written about the different types of SMS messages that you can send to your customers. This time we want to talk more about SMS-polls.
Nowadays, with the majority of people spending a significant portion of their lives on the Internet, it is very important to protect personal data from cyber-attacks and hackers. One of the commonest and simplest ways to do this is two-factor authentication. Let's figure out what it is.
Our CEO, Andrey Insarov, has just been back from Americas Wholesale Congress (AWC), which was held in Miami, USA, 28 – 29 March. Intis Telecom successfully presented its telecom solutions at this event.
Over the years, we have written many articles about the various different types of SMS mail-outs. Basically, they are all different types of offers for your customers; discounts, bonuses, contests, etc. However, what other SMS messages can you send to attract their attention and increase their loyalty to you?
As in any marketing campaign, the call to action is extremely important in the text of advertising SMS mail-outs. The efficiency of your entire SMS campaign depends on how well it is selected and applied.
Psychology is the science of behavior and the mind, including conscious and unconscious phenomena, as well as thought. Marketers have been using it to attract more customers for a long time. But how can you apply psychology in SMS marketing? Let's figure it out.
Before you start sending messages, it’s important to try to understand your customers and study their needs. How can this be done?
The first day of Mobile World Congress has ended. The Intis Telecom team has already met a lot of new clients who are interested in our software and solutions in telecom industry.
According to psychologists’ studies, emojis are perceived by the human brain as a real person, rather than as symbols or pictures. For many, they have become an integral part of their messages. However they present many pitfalls to the SMS marketer.
This year we start our travels from Great Britain. Intis Telecom have become a part of 11th annual Europe 2018 GCCM which is held in London on 14th & 15th February 2018.
A lot of people have heard about geo targeting, and some of them have even successfully applied to promote their products and services on the Internet. As information about this concept is still a little hard to come by let's begin by outlining what geo targeting is and how it can be used in SMS marketing.
We have great news for you! At the end of February you can meet us at MWC 2018 (Mobile World Congress). Mobile World Congress is the world’s largest gathering for the mobile industry, organised by the GSMA and held in the Mobile World Capital, Barcelona, 26 February - 1 March.
Everyone who organizes SMS mail-outs makes a lot of efforts to make them successful and bring a positive result. However, over time, subscribers may want to opt-out. This is quite a natural process. So don’t panic. The situation can be corrected if everything is analyzed in time and you begin to take measures.
Efficiency is what characterizes the success of your SMS mail-outs. To make it easier to understand their efficiency, marketers have devised a special formula. What is the formula for efficiency?
2018 has come, and with it, the time for new marketing trends that may help you make your SMS mail-outs more effective at promoting your company and boosting your sales. We have chosen for you several of the most significant and interesting trends of the coming year.
In our blog, we’ve repeatedly given advice on how to write texts for SMS mail-outs and talked about what techniques can be used to make texts more attractive to customers. Also, we’ve said that your text should be concise and short, so that it can fit into the 160 character limit.
If it seems that you have already run out of ideas for the texts of your SMS campaigns and don’t know what more you can add, you maybe in need of inspiration to let you make your texts special, so they can not only motivate customers to pay for your goods or services, but also be memorable into the bargain.
The power of SMS marketing is increasing on a daily basis as more consumers opt in to receive communications via this channel. This year the number of text messages received only in Britain is projected to be 41.3 million and this is set to rise to 48.7 million in 2020. This statistic shows that SMS is the fastest growing marketing channel. In 2018 it also will continue to grow.
The holidays are around the corner. We’ve already given you some tips about how to organize an SMS mail-out on holidays. This time we want to share with you a few techniques that can help you to attract customers.
If you have a good customer base for SMS mail-outs, this is no guarantee of great results from advertising. As with many things in life, timing is critical when sending out your messages. There is no unequivocal opinion about the most effective time. Here are some general recommendations that should be considered when you send your text messages.
SMS marketing is not just sending out text messages to subscribers. It is an advertising tool with a wide range of options intended to maximize the appeal of your offer to the target audience. To achieve the most effective results, it’s best to make full use of all the opportunities offered by SMS mail-outs.
Holidays are one of the best moments to offer customers something interesting and worthwhile. After all, people give each other presents during holidays, which means that sales go up at this time. You can tell your customers about your special holiday offer in various ways, but the fastest and easiest is SMS mail-outs.
SMS mail-outs continue to be relevant. Companies often use this marketing tool to advertise their products and keep customers informed. We’ve already written about how important it is to organize your SMS mail-out correctly. Here are some more tips that will help you make them more successful.
The most important advantage of text messaging is their reach. To receive an SMS message, the client doesn’t need to install any additional applications on his smartphone (you don’t even need a smartphone,any mobile phone will do) also there is no need to be in an area with mobile a Internet coverage.
SMS mail-outs are simple and cheap, that’s why a lot of companies pick them as a good way to advertise. However, it might seem that to start them is not so easy, because you first need to find money, clients and a good marketer. The preparations can stretch out for a long time, costing the company money.
The database of customers’ contacts is used in any business, both for sending important notifications (information about orders, financial transactions, etc.), and for marketing. The database is an important resource for the company. However, this resource must be well managed as databases have a habit of rapidly becoming outdated, and, once out of date, of incurring losses instead of revenues.
Today we want to talk about how to avoid the loss of clients, and how to bring them back if they have left.
Today we want to talk about how exactly companies can annoy customers considering the most common mistakes they make.
Air travel is an integral part of many people’s lives, whether it is for business or vacation. There are many challenges associated with air travel, which causes passengers inconvenience; delays in flights, confusing airport terminals, lost luggage to name a few. Fortunately, many of these problems can be solved with the help of modern technologies such as SMS.
As telecommunications develops, marketing adapts to take advantage of new opportunities. Both large brands and small companies can use new technology to communicate with their audience. SMS marketers can use tools such as 2Way SMS. In this rapidly changing environment, experience shows that, perhaps counterintuitively, most customers are more ready for omnichannel communication than marketers themselves.
What does the success of your SMS mail-out depend on? There are a lot of factors involved, but we can’t deny that one of the most important ones is a well put together offer. So, what’s the secret of making an attractive offer which can improve the efficiency of your SMS mail-out? Let’s figure out it.
Spain do you miss us? We will back in September. Meet Intis Telecom at Wholesale World Congress (WWC) in Madrid.
By picking the SMS mail-out as a tool of business promotion, many people hope that they will have immediate positive effect. But it is not always so. Sometimes, by ignorance, people start to send spam instead of effective promotional messages. Sometimes they do it properly. We’ve decided to help you to avoid mistakes that can make you a spammer.
We have selected several marketing approaches for you that are suitable for improving your SMS mail-outs.
What can be better for your customers than something that you can offer for free or at a good discount? Confidently put offers with bonuses into your SMS mail-out to attract the attention of clients. The bonus is a magical tool for your advertising message. It motivates clients to buy things right now, without postponing the decision to later.
There are several ways to compile a high-quality database for SMS mail-outs, with full participant consent, and ready for segmentation and further analysis. Although none of these techniques is secret, for some reasons companies often forget about them.
The automobile business has very high profitability and very difficult sales. However, retaining existing customers and encouraging them to make further purchases is an even more difficult task. Mobile marketing for the car business to motivate customers is one of the best solutions.
When customers buy your products they raise recognition of your company. Of course, attracting new customers is one of the main elements of success for any business. We’ve already written about how to write SMS to attract clients, but this topic never ends. New ways and features for attracting customers appear every day. Today we’ve decided to talk about some of them.
A/B testing, AKA ‘split’ testing, is a powerful marketing tool for increasing the efficiency of your SMS mail-outs. Using A/B tests can help you to optimise messages content and sending times, boosting your conversion rates. We hope that this little article will help you to get a better grasp of split testing and be more successful in your SMS mail-outs.
SMS marketing is one of the most widespread advertising tools, but some people still have misunderstandings about it and underestimate power of SMS mail-outs. Let’s try to figure out whether some popular ideas about SMS marketing are fact or fiction.
There are many ways to use SMS marketing. Text messages are cheap and widely used, so you can tell large numbers of people about your company without great expenditure. Today we’ve decided to talk about the different kinds of promotion possible via SMS. Here some ideas for you.
SMS marketing is a significant part of the marketing world. A lot of companies use it in their marketing campaigns as an effective tool of business promotion in the market. We’ve decided to compile a selection of books on the subject which can help you to understand some of the nuances of SMS marketing and become more successful in it.
Text message marketing is one of the most popular tools used for business growth. Many companies all over the world send SMS to their customers for different reasons; promotion, notifications, special offers, etc. We’ve decided to figure out which types of business use SMS marketing more often and more successfully than others. Here are our top 5.
SMS isn’t just effective for cafes and spa business. It can also be really useful during live events. Just imagine being able to inform people on the ground about changes immediately. Do you want to do this? Then we will tell you how.
Summer is coming. Gyms and leisure centres are becoming more and more popular with people wanting to get back into shape after the winter. That’s why we've decided to dedicate this article to SMS marketing in the sports and recreation industry. Here you can find advice for using SMS in the promotion of your healthy business.
SMS marketing can bring a lot of money to companies. It’s cheap, simple and effective. However, sometimes companies can lose their money after an SMS campaign. This happens because they make mistakes which are unpardonable. Here, we’ve decided to consider the commonest mistakes.
Today, SMS isn’t losing ground, despite the huge choice of messenger services available. Researchers claim that an overwhelming majority of Millennials use text messaging every week. Most of them prefer businesses to use text messaging, instead of calling, for customer service as they don't like to talk on the phone.
For small businesses, SMS marketing can become one of the most productive and economically effective ways of advance in the market. It is cheap, quick and affordable. You just have to take full advantage of all the opportunities which SMS mail-outs offer.
This May Chicago, IL, will turn into the centre of the telecommunication world. On May, 14th - 17th, ITW (International Telecoms Week), will be held at the Hyatt Regency & Swissôtel. This event has taken place since 2008 and has gained great popularity among telecom organizations.
What could be easier than writing an SMS? Well, how about writing War and Peace? We are not joking. At first sight, SMS seem very simple because of their brevity, but this seeming simplicity hides many complexities. You need to develop a storyline, build up towards a culmination and a subsequent denouement in about 160 symbols; and there are no workarounds. We will help you to figure out how to do this.
Everyone who has decided to conduct an SMS campaign wants to receive the best possible results from it. To help you achieve this, before you write out your text, it’s best to think about the target audience. You need to understand who your recipients will be and what in particular might interest them.
A test is an important element of an SMS mail-out. Last time we told how to begin testing, what a focus group is, and how to analyze the results received correctly. This time, we will shed a light on what you need to test. You must make an thorough testing plan and follow it. Don't forget to test every element of the mail-out separately. If you test several variables at once, you won't be able to tell what exactly has affected the result.
How often do people read SMS? Very often. SMS marketing is retaining its key position. Companies organize mass dispatch of SMS for advertising or to inform their clients. In SMS marketing, you don't need to worry about expensive designs or other related expenses. However, there are some rules to follow to achieve the best results.
SMS-marketing is still used as a tool of business advancement in the market. It is cheap and easy, but this doesn't mean that you need to send SMS to clients immediately after you write them. To start with, try to test your SMS mail-outs to achieve the best efficiency.
SMS is one of the most effective tools of marketing. If you're trying to promote your product to the world and grow your business, you have no choice but to market to audiences on mobile devices. SMS-marketing is cheap and can be very effective. However if you think that you can just write a simple SMS and the world will be yours, you are wrong. SMS-marketing has its own nuances. Here, we’ll give you some tips on how to create a successful SMS campaign for your business.
It is very important to get acquainted with all the relevant regulations when you are planning to send bulk SMS. However, if unexpected circumstances have arisen which left you with no such opportunity, try reading our advice. It may help you to avoid problems.
Some companies trying to keep up with the times and to follow modern trends, are beginning to replace SMS with push notifications, being confident that this is the future of Internet technology. Of course, this is a very handy tool for work and business. But are push notifications better than the usual SMS? Let’s comparing them on some points.
It is well known that travelling is good for our mental and physical health.When they change their environment, most people relax, learn new things and gain strength. Travelling is popular. This means that the tourism industry is very competitive. Tourist companies have to work extremely hard to keep their customers, and their marketing campaigns use various tools in order to succeed.
In these times of social networks and messengers it may seem that text messages are on the way out. But it's not so. You should not be too quick to write off SMS marketing, as it still remains a simple and effective tool for business development.
Intis Telecom loves to share the good news. And here is some. Our affiliate program is out of beta, and we are ready to launch a completely finished product that will be accessible to anyone with a web office.
After the simple installation process, you’ll find that SMS4Office for Excel is effortless to work with. One of the advantages of the plugin is that you can send out SMS directly from Excel quickly and simply without entering your Intis Telecom web-office. We have prepared detailed instructions for you on how to do it.
Every year, in late February, Barcelona turns into the venue for the world’s biggest and best mobile industry event - the Mobile World Congress (MWC). More than 2, 200 organizations are going to participate in the event, including Google, Yandex, IBM, Microsoft and, of course, Intis Telecom.
The year has just begun, but we already have a lot of plans. Our CEO, Andrey Insarov is going to visit two events for the IT-world in February. And as usual, let us know if you want to book a meeting with us.
We have already told you about our SMS4Office plugin for Excel and the advantages of its use. Now we have prepared for you step by step instructions on how to install this plugin on your computer easily and quickly. Follow them and you shouldn’t have any problems with installation.
The New Year is right around the corner. This is the natural course of things; one year is on the way out and another is coming in its stead. At Intis Telecom, this symbolizes the start of new endeavors. So let’s take a look back at what we’ve done in 2016, and have a look at our new goals for 2017.
Ho ho ho! Christmas is right around the corner… are you ready with your holiday text marketing campaigns? This festive season people tend to spend more money, so don’t miss your chance to promote your product. We’ve prepared some general advice that will fit all types of businesses and special tips for different industries as well to help you to build your Christmas SMS strategy:
Many people consider the New Year to be the starting point for endeavors that will make them a better person. Our company also has ideas about what kinds of improvements to our service we should make in 2017. During the Latin America Wholesale World Congress-2016 (LAWC’16), we came up with a crucial goal which we’ve made our New Year’s resolution:
We know how annoying it can be to puzzle over another complex app. We also understand your loyalty to reliable programs that you’re already familiar with. So, what if we say that you don’t need to master any special texting app to sending out text messages? With our plugin you can text your customers right from Excel! Learn more about it.
Are you thinking about building up your mobile subscriber list so that you can run promotional campaigns? Then you should also think about how the subscription process will work. In our texting app we have a feature allowing you to set up auto-replies to subscription requests from your prospects. If you want to minimize tedious repetitive tasks, check out how this feature works.
Your text message marketing campaign was a success at first, but then something went wrong and things have plateaued out. You don’t want it to fail completely, so it’s time to refresh your approach. Let us help you to find out where your problem might be and what you can do to overcome it.
We live in an extremely interesting era; the era of Technology. The way we work and interact with each other has changed so fast thanks to technologies that we haven’t even noticed the turning point! In these changing times to keep a business fresh is not an easy task. So, don’t miss the chance to meet the most influential leaders in tech at Web Summit in Lisbon and to find out new software and hardware that can totally transform your business. Contact us for more information.
It's been almost 2 months since we came back from the Wholesale World Congress'16 in Madrid. As usual, it was a great event that brought together many professionals of the telecommunications industry. As is tradition, the exhibition took place at the Melia Hotel. But it was also extended to nearby cafes and restaurants; after all you never know where you can meet your clients or partners...
“Okay, I know what this text marketing is for”, you say; “it’s just for texting coupons, discounts, birthday offers or sales news to your customers”. Yeah, it seems that this content is always to the point. But there is also another great way to engage with your customers in SMS marketing; it is polls. They can help you to recognize your customer expectations about your products or services and improve your business. Here are some fresh ideas on how to hold polls via text messages.
You may feel fired up with enthusiasm for SMS marketing after reading all these article telling you about how many brand ambassadors your will get if you put a few simple ideas into practice. But then you think, ‘who are these people I should send text messages to, and where can I find their telephone numbers?’ So, the next moment you find yourself totally bogged down in this challenging part. But don’t be afraid – starting to build a customer database is easier than you think. You just need to follow these two steps.
As they say, there are three kinds of lies; lies, damned lies, and statistics. Well, though this remark seems to be pretty fair, fortunately it has exceptions. For example, Intis Telecom analysis tools that provide its users with detailed and overall statistics on the effectiveness of SMS campaigns and it’s worth-trusting. To make better sense of these data and use it more effectively, try reading our article on how to analyze the results of your campaigns using our texting app tools:
If the most important word for most people is their name, then the most important day for them is their birthday. And whether it’s an occasion for great parties or just for pretending that it’s a day like any other, we do appreciate the attention that people give us on this day. So, why not send your customers text messages with birthday congratulations or with the offer of a special discount as a present? Especially when you can automate this process at your personal Intis Telecom account, so it will take you only 1 minute!
Your personal Intis Telecom account is a flexible tool; it lets you use your mobile subscriber base to do whatever your marketing sense tells you! Exclude some contacts from the recipients; add extra telephone numbers to a recipient list without even editing it; create a stop list of those customers who have changed their minds about your SMS campaigns (and with this give yourself time to reflect on your mistakes). Just learn how all this stuff works:
Having a large customer database is a sign that your business is doing well. But this state of affairs brings problems as well, as taking into consideration your customers’ diverse tastes becomes more challenging when you have a sizable mobile subscriber list. This requires you to make your campaigns more targeted. However, this is not a tall order with a special feature of our texting app; you just pick the characteristic you need and our platform will send text messages to customers filtered according to the selected parameter. Let’s learn how to do it:
September has turned up very busy month for us, as on September, 29-30, we are going to participate in another large-scale professional event – SEO conference, which is, by the way, our third event of that sort for a month! To tell the truth, we are especially excited about SEO Conference, because it’s going to be held in Kazan, the city where most of our team members live.
We all love well-tried and tested marketing strategies. If we know one of these strategies, we deploy it over and over until it stops yielding us benefits. So, take your approved text message campaigns and use them to make templates at your Intis Telecom account. Explore the following examples to learn how to do it.
Everybody knows that TelecoDays is more than just professional meeting; its attendees take part in the event not only to share with their progress, but to see their friends as well. So do we, as we participate in TelecoDays already for the second time! And we are really glad to be the part of such a warm atmosphere again. So, let us know if you want to book a meeting with us there.
Have you ever thought there is a place where the entire telecom community can gather together? Wholesale World Congress 2016, which is going to be held in Madrid on September 14 &15, is just such a place. If you are looking for a new business tool that will enhance your customer service, book a meeting with us here to know how to make your communication strategy stand out.
Have you already found out an amazing statistic that text messaging has eight times the response rate of email marketing? If so, you might be eager to get started with SMS marketing. If not – well, don’t fall behind! Because we can give you a step-by-step guide to help you to be on firm ground when running your first text message campaign.
As a recruitment agency, you serve as a medium of communication between clients and job seekers. But you yourself need a medium that will help you to find candidates to fill vacancies faster than your competitors can. Text messaging, with its instant delivery and high opening rates, is just what you need for this.
Hooray, you are the happy owner of a personal account at Intis Telecom! You already have some great ideas about your SMS campaigns and you can’t wait to see their results. But patience you must have, our young padawans! Read the following express-guide to get to know our platform by sending your first test message.
Marketing conversation rates soar up when you add a personal touch to your campaigns. Likewise, personal text messages have higher opening rates than standardized ones. But how exactly can you make a text message more personal? There are many ways to do this and they are all simple to carry out with the special feature of our texting service.
If people are talking behind your back that means you are ahead of them. Likewise, SMS marketing is surrounded by many misconceptions, while remaining a powerful tool with the highest conversion rates amongst marketing techniques. Here we’ll debunk all the myths about text messaging and help you to make an educated decision before you add SMS marketing into your overall marketing strategy.
Unhappy patients and their missed appointments are just what you do not want to face at your hospital, clinic or doctor’s practice. But even though you’re confident in your competence, these situations still come up. And the main reason for them is a lack of communication with patients outside the office. To avoid unpleasant experiences and to achieve higher levels of service, start your SMS marketing campaign by following these tips:
In recent blogposts we’ve been saying ‘all you need is SMS marketing’. But once we've realized why on Earth this can be enough for you! You deserve real arguments before you decide to experience text messaging. So, we are here to give them to you.
In summer the degree of the competition for hotels and guest houses is rising with the temperature. So, hoteliers should come up with a new way to attract prospective visitors. As forgetting to take your mobile phone to the airport is almost as bad as forgetting your passport, and can cause panic and desperation, we have prepared some surefire text messaging strategies that can breathe a new life into your hotel marketing.
Recently, we have been talking a lot about how SMS marketing works in various business areas. This has been an extensive and challenging task for us, but the results are just the tip of the iceberg, as each of you runs different businesses. So, now we want you to dive deeper and find out 6 golden rules for composing incredibly effective SMS campaigns.
In the annuals of marketing there is no medium better suited for a taxi company than text messaging, with its convenience and immediacy. Here is an in depth guide to SMS marketing to help you to second guess your client’s needs before they even know it’s time to order that cab.
If you are a beauty salon or spa owner, then probably SMS marketing makes sense for you, as direct communication with a client is a core requirement for a successful business in your industry. But if you are looking for something more than corny events, discounts and contests, you’re in luck, as we’ve prepared some advanced tips for salon SMS campaigns.
It’s good for customers to have a range of choices of where to dine out. But this variety leads to fierce competition in the sector, forcing restaurant and café owners to invent better ways to keep their customers coming back. In recent years, one of these techniques has become SMS marketing. So, no matter if you are a pro or just a rookie in SMS campaigns, we’ve prepared some advice that can help you to make the most out of them.
One dark, dark night some people in a town received an SMS. That SMS made them go out and come to a dark, dark street. At the end of a dark, dark street people saw a house with strange fitful gleams inside it – then chills run down their spines and their hairs stood on end. They suddenly realized that it was time to… PARTY! So, what do you know about the power of SMS campaigns to drive people to come to nightclubs and bars?
Shopping on-line is great, except that sometimes purchasing goods without a conversation with a real live shop-assistant makes you feel isolated from human interaction, like Robinson Crusoe. Thankfully, SMS messages can serve as a bridge between e-commerce and consumers, bringing the human touch to the exchange.
Having a better price is no longer the main ingredient in the recipe for a successful retail business. What you should put at the forefront to stay ahead of your competition is a better customer experience. Here are some examples of how an SMS campaign could boost your customer service.
If you want our expert opinion on where to route your business, we would venture to say the best road leads to Moscow ECOM EXPO’16! This is the largest exhibition of innovative technologies in electronic and mobile commerce in Russia and Eastern Europe. So, taking part in this event may help your business to open new horizons and join the big players.
Now typically, banks interact with clients mostly by sending them text messages. But does that mean all the SMS marketing possibilities for banks have been discovered and there is nothing left to improve? Absolutely not!
The St. Petersburg State University team has won the Student World Championship for programming (ACM ICPC). It is already the 4th time that students from this university have taken the gold medal and the 10th victory by Russian programmers.
We’ve just returned from International Telecoms Week 2016, a professional event of astounding scale – about 2,000 telecommunication companies from more than 148 countries have gathered together in Chicago.
This year Intis Telecom is a sponsor of International Telecoms Week that will be held next week in Chicago, Illinois. Our CEO Andrey Insarov will represent the company during the event.
After a productive week in Barcelona, we could not allow ourselves to relax much. There is another big event coming up soon! We are talking, of course, about ITW2016 in Chicago – something we wouldn’t miss for the world.
However hard it is to leave such a beautiful place as Barcelona, we are back from Mobile World Congress, one of the most high-profile events in the mobile industry, which was held from February 22nd to 25th.
Thirsty for more innovations in business SMS services? Interested in value-adding investments? Book your trip to one of the most beautiful cities in the world – however, be ready to see more than just Sagrada Familia!
Dear friends, We would like to thank you for choosing us and spending some of your precious time in 2015 on our company’s SMS services. Although it is conventional to wish lots of pleasant surprises in the upcoming year ...
November is a critical time for advertisers when reaching your audience seems easy and hard at the same time. Do you think your potential customers can check out all Black Monday or Cyber Monday offers? The flow of ads and best deals makes it rather hard for them to keep up with thousands of sales and specials. On the other hand, while people get ready for their hunt for best deals, you can benefit from their willing-to-buy-a-lot attitude.
Intis Telecom has been steadily expanding its horizons of international cooperation, and this time our target was Latin America. We brought the newest version of our platform to Latin America Wholesale Congress which was held in Buenos Aires in November.
While Apple has already introduced Continuity, a feature that will allow Mac users sending text messages from their desktops, Windows 10 has been working hard to keep up. SMS capabilities are also to be added to the new operating system, according to the source.
Since the WWC event in Madrid, Intis Telecom has deployed its SMS platform to four new companies but it required an impressive update of the software. So now we bring a new version of our platform to Latin America Wholesale Congress in Buenos Aires this November.
Intis telecom took part in Russian Internet Week that was held at Moscow Expo Center late October 2015. Though local IT market is rapidly growing, however it can still be a challenge to find and implement a stable SMS solution for a big number of local startups and IT companies.
Presently, Intis Telecom team is back home after exhibitioning at the Wholesale World Congress 2015 in Madrid. The event took place in the posh Melia Castilla hotel and lasted for only two days.
Intis Telecom’s ITW agenda was pretty busy this year due to loads of meetings with customers, partners and prospects that came to Chicago event and their huge interest in our flagship product - advanced SMS center that helps end-users to run powerful texting campaigns
Right after Barcelona our CEO Andrey Insarov took part in Miami's Americas Wholesale Congress where Intis Telecom was a sponsor of the SMS corner - a place to meet SMS aggregators from all over the world.