As we’ve said many times, an SMS mail-out is one of the best and cheapest ways to advertise your business. Attracting customers’ attention is the main goal of sending text messages. However, sometimes marketers can be so ‘creative’ that their SMS mail-outs end up scaring customers. To avoid this pitfall, today we want to talk about messages which it’s better not to send.
We’re back with our monthly piece about how to find a good reason to send text messages to clients. Let’s look at what interesting days we have in June.
Did you miss ITW? We missed. But finally this moment has come and we all can meet in USA. This year International Telecoms Week will be held at Hyatt Regency & Marriott Marquis in Atlanta, GA on June, 23rd - 26th.
Dear Friends! We have great news for you. Intis Telecom has become a GSMA associate member.
Copywriting is one of the most important components of marketing. The skill of writing beautifully, clearly and convincingly allows you to attract the attention of customers and make any marketing campaign successful. It is also important for SMS marketing. Of course, you don’t need to write large texts for SMS mail-outs, but you still have to master the art of copywriting.
We’re back with our monthly text about good reasons to send text messages to clients. Let’s look at what interesting occasions we have in May.
Effective SMS marketing brings a huge income to business. However, if you go about your SMS campaigns the wrong way, they can be counterproductive; lowering profits and raising your expenses. We’ve decided to find out what actions can lead to this.
We’re back with our monthly text about good reasons to send text messages to clients. Let’s look at what interesting occasions we have in April.
Each number in the database has its own life cycle. Clients are most active shortly after they have signed up.
A few days at MWC 2019 have flown very fast. This time we spent meeting with interesting people and holding negotiations. Also we didn’t forget to get acquainted with new technologies that were presented in all their diversity; 5G, IoT, modern robots, etc.
Intis Telecom is at MWC in Barcelona and you have a chance to meet our team and know more about our solutions in telecommunications. You can find our stand at booth 8.1H58
We’re back with our monthly text about how to find a good reason to send text messages to clients. Let’s look at what interesting days we have in March.
Recently, we’ve written about the benefits of SMS mail-outs using operators’ databases. Today we would like to reiterate the advantages of sending text messages using your own database, so that you can easily decide which is the best option for you.
We’re back with our monthly text about how to find a good reason to send text messages to clients. Let’s look at what interesting days we have in February.
This year MWC Barcelona’s cutting edge exhibition represents the most innovative products and services from over 2,400 leading global technology companies.
The year 2019 has already begun, so it's time to talk about the marketing trends that it has brought to us. We have selected some of them for you.
We’re back with our monthly text about how to find a good reason to send text messages to clients. Let’s look what interesting days we have in January.
The year 2018 is coming to an end, which means it's time to look back on the events of the last twelve months and sum things up. So, today we want to say a few words about what the past year was for us.
We’ve said more than once in our articles that a well-chosen customer base is necessary for a successful SMS mail-out. Today we want to tell you about the possibilities of sending text messages through the database of mobile operators and discussing the advantages of this technique.
If you have decided to use SMS marketing to promote your business, you first need to pick the type of SMS campaign; outgoing or incoming. Today we want to help you figure out which of these variants will bring the best result to your company.
Christmas and New Year are on the threshold. People are starting to buy gifts, so it’s time to organize a holiday SMS mail-out. To help you to decide what to send to your customers and why you should do it, read our article.
In early November, we wrote a text saying that even if you’ve run out of ideas for SMS mail-outs, you can look at the calendar and find a good reason to send text messages to clients. We liked this idea so much that we’ve decided to make it monthly. For December, let’s look beyond Christmas and New Year to find some other international occasions to send SMS mail-outs.
We’ve already written about interesting marketing books which can help you to understand some of the nuances of SMS marketing and use it more successfully. Today we want to tell you about a few movies in which you can see some useful marketing, PR and advertising techniques. We hope that they will inspire you to fresh and effective ideas for your business.
If you suddenly run out of reasons for SMS mail-outs, it doesn’t matter. Just take a glance at the calendar and see how many interesting events are happening in the world this month. We are sure that at least one is suitable for you.
Halloween is one of the most eagerly awaited October holidays and a good way to attract customers. Give your clients what they want; a holiday atmosphere, fun and gifts. If you pitch it right, and help make their Halloween more memorable, they surely will thank you with their loyalty.
This November, Lisbon will continue to host one of the biggest technology conferences in the world - the Web Summit. Throughout the years, the Web Summit has become Europe’s largest and most important technology marketplace.
If you have recently opened a company, SMS mail-outs can become an indispensable assistant to promote your brand and increase the number of customers. Let's see how you can use SMS messages.
Running an election campaign isn’t an easy task. They require the investment of large funds and lots of hard work. Candidates use various tools to attract voters' attention. One of these tools is SMS mail-outs. So, how can they be used to promote your candidate?
Nowadays the use of SMS coupons is becoming more and more convenient. Today almost all customers have mobile phones, which means that their coupons are always at hand and can be used at any time. The cost of distributing mobile coupons is 25-30% lower than for printing and distribution of their paper counterparts, so this is a great way of cutting costs.
SMS is one of the most effective mobile marketing tools. It can be used to increase the customer base and boost sales in e-commerce. Let’s figure out how to do this.
SMS mail-outs are impossible without a client database. There are many ways to gather this information, some more dubious than others. Many techniques used by less scrupulous outfits are even against the law. Let’s have a look at the right way to do it.
Picking the right day and the right time for SMS mail-outs isn’t a very easy process, but we’ve figured out that it’s possible. Today we’re going to look at some more issues that affect that bottom line of opening rates.
Last week we talked about how to pick the right day for SMS mail-outs. This time we want to talk about another important topic – how to pick the right time of day. Unfortunately, there is no “golden hour” for sending text messages to your clients. However, there are moments when the audience is at its most responsive.
When you start an SMS mail-out, you want your messages be read by your clients. Ensuring this happens is a matter of many factors; you must have good routes, engaging content and of course you need to choose the right sending time. Picking the best day is very important for the success of your SMS mail-out. Here is some advice about how to do this.
In the sphere of hospitality, SMS marketing allows the range of customer services to be expanded by providing complete information about the hotel from the moment of booking.
The usefulness of SMS mail-outs has been evaluated over the years by many marketers. They have been used in campaigns for various types of business. In particular, SMS marketing has been found to work wonders for fundraising campaigns, being one of the fastest and easiest ways to donate.
When starting a marketing campaign, many companies use the effective tool of SMS mail-outs. They are cheap, fast and a good way to attract subscribers’ attention. Unfortunately, despite all these advantages, SMS are subject to a 160 character limit so sometimes, not all information can fit into one message.
SMS marketing has become an integral part of the advertising world and many companies hope it will retain its dominant position. With this in mind, we’ve decided to talk about how it can transform itself in the future, what technologies will be used and what will change for subscribers.
Any company which is planning to build a successful business eventually faces the need to segment its customer base. The process of segmentation is the division of the general customer base into separate categories according to the common characteristics or needs of clients.
Strange as it may seem, not all recruiting companies have figured out yet that SMS mail-outs are a simple way to make their lives easier, as they are an easy and cheap way to keep in touch with clients.
Everybody knows that there is an effective form of advertisement with minimal costs, and this is SMS mail-outs. The SMS mail-out is a universal tool that has ample opportunities for application in the dental sector.
Today we want to talk about how to increase the efficiency of your marketing campaign by setting SMART goals. SMART is a mnemonic acronym to help you to set objectives in project management, employee-performance management,personal development and many other fields.
We have written many times about SMS mail-outs and their benefits for your business. Today we want to go back to basics and talk about the SMS messages themselves.
We have a good news! The Intis Telecom’s team is already at ITW (International Telecoms Week) in Chicago, IL. This year ITW is held at the Hyatt Regency & Swissôtel on May, 6th – 9th.
Regardless of type of event; entertainment, training, business, etc, you can boost the numbers of potential visitors with text messages. As everybody knows, no less than 97% of subscribers open these messages within 5 minutes of receiving them.
SMS marketing has gone beyond the usual SMS advertising messages, offering discounts or bonuses on products. We’ve already written about the different types of SMS messages that you can send to your customers. This time we want to talk more about SMS-polls.
Nowadays, with the majority of people spending a significant portion of their lives on the Internet, it is very important to protect personal data from cyber-attacks and hackers. One of the commonest and simplest ways to do this is two-factor authentication. Let's figure out what it is.
Our CEO, Andrey Insarov, has just been back from Americas Wholesale Congress (AWC), which was held in Miami, USA, 28 – 29 March. Intis Telecom successfully presented its telecom solutions at this event.
Over the years, we have written many articles about the various different types of SMS mail-outs. Basically, they are all different types of offers for your customers; discounts, bonuses, contests, etc. However, what other SMS messages can you send to attract their attention and increase their loyalty to you?
As in any marketing campaign, the call to action is extremely important in the text of advertising SMS mail-outs. The efficiency of your entire SMS campaign depends on how well it is selected and applied.
Psychology is the science of behavior and the mind, including conscious and unconscious phenomena, as well as thought. Marketers have been using it to attract more customers for a long time. But how can you apply psychology in SMS marketing? Let's figure it out.
Before you start sending messages, it’s important to try to understand your customers and study their needs. How can this be done?
The first day of Mobile World Congress has ended. The Intis Telecom team has already met a lot of new clients who are interested in our software and solutions in telecom industry.
According to psychologists’ studies, emojis are perceived by the human brain as a real person, rather than as symbols or pictures. For many, they have become an integral part of their messages. However they present many pitfalls to the SMS marketer.
This year we start our travels from Great Britain. Intis Telecom have become a part of 11th annual Europe 2018 GCCM which is held in London on 14th & 15th February 2018.
A lot of people have heard about geo targeting, and some of them have even successfully applied to promote their products and services on the Internet. As information about this concept is still a little hard to come by let's begin by outlining what geo targeting is and how it can be used in SMS marketing.
We have great news for you! At the end of February you can meet us at MWC 2018 (Mobile World Congress). Mobile World Congress is the world’s largest gathering for the mobile industry, organised by the GSMA and held in the Mobile World Capital, Barcelona, 26 February - 1 March.
Everyone who organizes SMS mail-outs makes a lot of efforts to make them successful and bring a positive result. However, over time, subscribers may want to opt-out. This is quite a natural process. So don’t panic. The situation can be corrected if everything is analyzed in time and you begin to take measures.
Efficiency is what characterizes the success of your SMS mail-outs. To make it easier to understand their efficiency, marketers have devised a special formula. What is the formula for efficiency?
2018 has come, and with it, the time for new marketing trends that may help you make your SMS mail-outs more effective at promoting your company and boosting your sales. We have chosen for you several of the most significant and interesting trends of the coming year.
In our blog, we’ve repeatedly given advice on how to write texts for SMS mail-outs and talked about what techniques can be used to make texts more attractive to customers. Also, we’ve said that your text should be concise and short, so that it can fit into the 160 character limit.
If it seems that you have already run out of ideas for the texts of your SMS campaigns and don’t know what more you can add, you maybe in need of inspiration to let you make your texts special, so they can not only motivate customers to pay for your goods or services, but also be memorable into the bargain.
The power of SMS marketing is increasing on a daily basis as more consumers opt in to receive communications via this channel. This year the number of text messages received only in Britain is projected to be 41.3 million and this is set to rise to 48.7 million in 2020. This statistic shows that SMS is the fastest growing marketing channel. In 2018 it also will continue to grow.
The holidays are around the corner. We’ve already given you some tips about how to organize an SMS mail-out on holidays. This time we want to share with you a few techniques that can help you to attract customers.
If you have a good customer base for SMS mail-outs, this is no guarantee of great results from advertising. As with many things in life, timing is critical when sending out your messages. There is no unequivocal opinion about the most effective time. Here are some general recommendations that should be considered when you send your text messages.
SMS marketing is not just sending out text messages to subscribers. It is an advertising tool with a wide range of options intended to maximize the appeal of your offer to the target audience. To achieve the most effective results, it’s best to make full use of all the opportunities offered by SMS mail-outs.
Holidays are one of the best moments to offer customers something interesting and worthwhile. After all, people give each other presents during holidays, which means that sales go up at this time. You can tell your customers about your special holiday offer in various ways, but the fastest and easiest is SMS mail-outs.
SMS mail-outs continue to be relevant. Companies often use this marketing tool to advertise their products and keep customers informed. We’ve already written about how important it is to organize your SMS mail-out correctly. Here are some more tips that will help you make them more successful.
The most important advantage of text messaging is their reach. To receive an SMS message, the client doesn’t need to install any additional applications on his smartphone (you don’t even need a smartphone,any mobile phone will do) also there is no need to be in an area with mobile a Internet coverage.
SMS mail-outs are simple and cheap, that’s why a lot of companies pick them as a good way to advertise. However, it might seem that to start them is not so easy, because you first need to find money, clients and a good marketer. The preparations can stretch out for a long time, costing the company money.
The database of customers’ contacts is used in any business, both for sending important notifications (information about orders, financial transactions, etc.), and for marketing. The database is an important resource for the company. However, this resource must be well managed as databases have a habit of rapidly becoming outdated, and, once out of date, of incurring losses instead of revenues.
Today we want to talk about how to avoid the loss of clients, and how to bring them back if they have left.
Today we want to talk about how exactly companies can annoy customers considering the most common mistakes they make.
Air travel is an integral part of many people’s lives, whether it is for business or vacation. There are many challenges associated with air travel, which causes passengers inconvenience; delays in flights, confusing airport terminals, lost luggage to name a few. Fortunately, many of these problems can be solved with the help of modern technologies such as SMS.
As telecommunications develops, marketing adapts to take advantage of new opportunities. Both large brands and small companies can use new technology to communicate with their audience. SMS marketers can use tools such as 2Way SMS. In this rapidly changing environment, experience shows that, perhaps counterintuitively, most customers are more ready for omnichannel communication than marketers themselves.
What does the success of your SMS mail-out depend on? There are a lot of factors involved, but we can’t deny that one of the most important ones is a well put together offer. So, what’s the secret of making an attractive offer which can improve the efficiency of your SMS mail-out? Let’s figure out it.
Spain do you miss us? We will back in September. Meet Intis Telecom at Wholesale World Congress (WWC) in Madrid.
By picking the SMS mail-out as a tool of business promotion, many people hope that they will have immediate positive effect. But it is not always so. Sometimes, by ignorance, people start to send spam instead of effective promotional messages. Sometimes they do it properly. We’ve decided to help you to avoid mistakes that can make you a spammer.
We have selected several marketing approaches for you that are suitable for improving your SMS mail-outs.
What can be better for your customers than something that you can offer for free or at a good discount? Confidently put offers with bonuses into your SMS mail-out to attract the attention of clients. The bonus is a magical tool for your advertising message. It motivates clients to buy things right now, without postponing the decision to later.
There are several ways to compile a high-quality database for SMS mail-outs, with full participant consent, and ready for segmentation and further analysis. Although none of these techniques is secret, for some reasons companies often forget about them.
The automobile business has very high profitability and very difficult sales. However, retaining existing customers and encouraging them to make further purchases is an even more difficult task. Mobile marketing for the car business to motivate customers is one of the best solutions.
When customers buy your products they raise recognition of your company. Of course, attracting new customers is one of the main elements of success for any business. We’ve already written about how to write SMS to attract clients, but this topic never ends. New ways and features for attracting customers appear every day. Today we’ve decided to talk about some of them.
A/B testing, AKA ‘split’ testing, is a powerful marketing tool for increasing the efficiency of your SMS mail-outs. Using A/B tests can help you to optimise messages content and sending times, boosting your conversion rates. We hope that this little article will help you to get a better grasp of split testing and be more successful in your SMS mail-outs.
SMS marketing is one of the most widespread advertising tools, but some people still have misunderstandings about it and underestimate power of SMS mail-outs. Let’s try to figure out whether some popular ideas about SMS marketing are fact or fiction.
There are many ways to use SMS marketing. Text messages are cheap and widely used, so you can tell large numbers of people about your company without great expenditure. Today we’ve decided to talk about the different kinds of promotion possible via SMS. Here some ideas for you.
SMS marketing is a significant part of the marketing world. A lot of companies use it in their marketing campaigns as an effective tool of business promotion in the market. We’ve decided to compile a selection of books on the subject which can help you to understand some of the nuances of SMS marketing and become more successful in it.
Text message marketing is one of the most popular tools used for business growth. Many companies all over the world send SMS to their customers for different reasons; promotion, notifications, special offers, etc. We’ve decided to figure out which types of business use SMS marketing more often and more successfully than others. Here are our top 5.
SMS isn’t just effective for cafes and spa business. It can also be really useful during live events. Just imagine being able to inform people on the ground about changes immediately. Do you want to do this? Then we will tell you how.
Summer is coming. Gyms and leisure centres are becoming more and more popular with people wanting to get back into shape after the winter. That’s why we've decided to dedicate this article to SMS marketing in the sports and recreation industry. Here you can find advice for using SMS in the promotion of your healthy business.
SMS marketing can bring a lot of money to companies. It’s cheap, simple and effective. However, sometimes companies can lose their money after an SMS campaign. This happens because they make mistakes which are unpardonable. Here, we’ve decided to consider the commonest mistakes.
Today, SMS isn’t losing ground, despite the huge choice of messenger services available. Researchers claim that an overwhelming majority of Millennials use text messaging every week. Most of them prefer businesses to use text messaging, instead of calling, for customer service as they don't like to talk on the phone.
For small businesses, SMS marketing can become one of the most productive and economically effective ways of advance in the market. It is cheap, quick and affordable. You just have to take full advantage of all the opportunities which SMS mail-outs offer.
This May Chicago, IL, will turn into the centre of the telecommunication world. On May, 14th - 17th, ITW (International Telecoms Week), will be held at the Hyatt Regency & Swissôtel. This event has taken place since 2008 and has gained great popularity among telecom organizations.
What could be easier than writing an SMS? Well, how about writing War and Peace? We are not joking. At first sight, SMS seem very simple because of their brevity, but this seeming simplicity hides many complexities. You need to develop a storyline, build up towards a culmination and a subsequent denouement in about 160 symbols; and there are no workarounds. We will help you to figure out how to do this.
Everyone who has decided to conduct an SMS campaign wants to receive the best possible results from it. To help you achieve this, before you write out your text, it’s best to think about the target audience. You need to understand who your recipients will be and what in particular might interest them.
A test is an important element of an SMS mail-out. Last time we told how to begin testing, what a focus group is, and how to analyze the results received correctly. This time, we will shed a light on what you need to test. You must make an thorough testing plan and follow it. Don't forget to test every element of the mail-out separately. If you test several variables at once, you won't be able to tell what exactly has affected the result.
SMS-marketing is still used as a tool of business advancement in the market. It is cheap and easy, but this doesn't mean that you need to send SMS to clients immediately after you write them. To start with, try to test your SMS mail-outs to achieve the best efficiency.
How often do people read SMS? Very often. SMS marketing is retaining its key position. Companies organize mass dispatch of SMS for advertising or to inform their clients. In SMS marketing, you don't need to worry about expensive designs or other related expenses. However, there are some rules to follow to achieve the best results.
SMS is one of the most effective tools of marketing. If you're trying to promote your product to the world and grow your business, you have no choice but to market to audiences on mobile devices. SMS-marketing is cheap and can be very effective. However if you think that you can just write a simple SMS and the world will be yours, you are wrong. SMS-marketing has its own nuances. Here, we’ll give you some tips on how to create a successful SMS campaign for your business.