What three items would you grab if your house was on fire? Well, extensive research by house insurance providers for so many years has shown that top of the list would be your laptop or mobile phone. Running these things we can’t keep our eyes off a close second though are photo albums.

Sure we are all unquestionably living in a digital age but the traditional photograph holds such a fond place in so many of our hearts. We really do love our old fashioned, real photographs.

Reportedly first used by Frederick R. Barnard in Printer’s Ink (December, 1921), while commenting that graphics can tell a story as effectively as a large amount of descriptive text, so many of us will have heard and used the phrase ‘a picture paints a thousand words’. And given the traction of the likes of Instagram, Facebook and so many more chat apps, us humans have truly become more visual in nature.

Visit practically any home and you can’t but miss framed pictures of people’s loved ones, snaps of them on vacation, artwork and so many more things. And little did you know bit it actually is big business and increasing….

If you’ve ever purchased custom framing, you’ll realize that it’s a business area that can offer high profit margins dine right – as high as 500%-600% and even more on many associated items and services. And with the resurgence of the housing market, more people doing more to improve where they live as finding new properties to move to is increasingly difficult, art and framing are really great business areas right now.

Framing also offers variety and fun in an enterprise where creativity and professional opinions are highly regarded by the many appreciative customers whose lives they enrich. Treating such clients as individuals is important and to guarantee repeat business you need to converse with them as you would any friend. Two-way communication is key.

For so many years when it came to businesses using SMS text messaging, it was used for one-way use cases such as delivering special offers en masse to clients. But personalization was distinctly lacking and customers today have become far more sophisticated and expect something very different!

Two-way SMS service is increasingly becoming the norm and far from SMS in mobile customer engagement reducing as it has in person-to-person communications (buckling under the pressure from apps such as WhatsApp), volumes are increasing.

SMS has no need of the internet. It doesn’t need you to have a smartphone. It really is universal and as long as you have a SIM-enabled mobile phone, you’re good to go! Today there are more than 5 billion people using SMS and a key fact to understand today is that there are more active users of it than even email today. SMS is something you really can’t afford to ignore, no matter your business.

Well over 95% of people who receive an SMS cannot but pick up their devices and open it within just a few minutes. It is something that has become second nature for so many, an automatic response. The same cannot be said of email which (on a very good day) has a read rate barely 25%.

Here at Intis Telecom, we’ve spent over a decade perfecting and framing the art of business messaging in such a way that it is easy for any organization to send its various stakeholders content globally rapidly and accurately. We have a loyal client following who recognize the value we bring to their businesses each day and our secure content delivery services allow them to get on with doing what they do best – treating their customers with exceptional care, as individuals. Never forget the power of personalization.