Today we want to talk about how to increase the efficiency of your marketing campaign by setting SMART goals.

SMART is a mnemonic acronym to help you to set objectives in project management, employee-performance management,personal development and many other fields.

You should begin any marketing campaign by defining its SMART-goals. SMART is an abbreviation for the following words:

  • Specific; what exact goals you need to achieve.
  • Measurable; what the result will be measured in.
  • Actionable; why you have decided to achieve your goal. Is it possible to achieve it?
  • Relevant; determine if your goal is truly necessary.
  • Time-bound; set a time period over which the goal should be achieved.

When you define the SMART goals for your campaign, you need to answer the following questions:

  1. Will this campaign be successful?
  2. What is its long-term value?
  3. Will I invest again in a similar campaign?

These questions can help you decide whether to start your marketing campaign.

Not sure if you know what the SMART goals look like for your particular campaign? Here is a small example:

It is necessary to increase the number of subscribers by 10,000, to reduce the user outflow rate by 20%, to increase the conversion rate by 10%, and, as a result, to attract 50,000 subscribers during a six-month campaign.

If you can’t decide on goals for a specific event or campaign type, you may need to rethink your investments. It is better to allocate your time and money to a marketing strategy that can bring measurable results.