It’s safe to say that very few children grow up with the dream of getting into the pest control services business but the truth is the business is something that all of us will likely have to call on at some point during our lives. It can be a very steady enterprise and run right can actually prove to be a very profitable business venture.
Allied Market Research’s latest pest control market outlook showed that the outlook for the industry was rosy, projected to reach U.S. $30 billion by 2027 and growing at a cumulative annual growth rate of over 5% consistently. It is big business. The United States annually spends around $6.5 Billion on pest control services with more than 18,000 companies presenting their services to the public.
There are a variety of factors behind this strong growth which include the implementation of stringent government regulations in developed regions and increasing changes in climatic conditions – pests after all tend to survive and indeed thrive when temperatures are high. They definitely have no concerns about global warming! And with 20% of our global food supply is consumed by rodents alone and termite damage in the U.S. running at over USD $5 billion annually, pest control is a real issue.
If you are in the pest control business then there is indeed the issue of competition (given so many enterprises active across the industry) so no stone should be left unturned when seeking for a means of differentiating yourself from others. There is also the time element to contend with.
On the face of it, it may not seem the most obvious answer down to how simple it is; we’re talking here about research into the thing that customers the world over value the most – and that’s their time.
Events of the past couple of years resulted in millions of organizations globally having to revisit exactly how they delivered customer service but look around today and you don’t have to search too far to find a lot of people very unhappy with the level of service they are receiving. Millions are quite simply not getting responses back rapidly from their providers of goods or services and this is where mobile digital channels need to really be leveraged by enterprises of all sizes and types.
If you suddenly find your home under attack by an army of ants, rats or any other type of unwanted pest, you’d be looking for an immediate response from somebody (anybody!) who could help you out. So if you offer relevant services to those in need, respond rapidly to them. Don’t leave them hanging. And use channels that your customers are already comfortable with.
Walk around practically any town or city globally and you’ll see so many people as if glued to their mobile phones. So much of their attention is drawn to reading text messages. Send an SMS, WhatsApp, Telegram message or the like and the recipient will almost always (90%+ of the time) have read your content within a few minutes of receiving it. Now that’s powerful. The same cannot be said of email which has a read rate of only 25% on a very good day…
With so many channels out there competing for people’s attention it would be remiss of you not to use SMS or other text messaging types in your pest control business. Whether it’s responding to that initial contact by a prospective client, communicating about an existing case, sending special offers or practically any other use case you think of, you won’t go wrong if using it properly. Sure they come at a price but given the urgency they drive, they’re a great investment.
Here at Intis Telecom, we’ve spent well over a decade perfecting the art of business messaging and have a loyal client following who recognize the value we bring to their businesses each day. Our SMS (and also chat app solutions) make it genuinely easy for any organization to send its many and various stakeholders content globally rapidly and accurately, allowing them to get on with doing what they do best – treating their customers with exceptional care, as individuals. Never forget the power of personalization!