Nowadays the use of SMS coupons is becoming more and more convenient. Today almost all customers have mobile phones, which means that their coupons are always at hand and can be used at any time. The cost of distributing mobile coupons is 25-30% lower than for printing and distribution of their paper counterparts, so this is a great way of cutting costs.
Let’s figure out what other advantages SMS coupons can bring.
Simple doesn’t necessarily mean bad
An SMS coupon is one of the fastest and cheapest ways to increase customer loyalty. You can time their sending to proceed significant events for your company such as the opening of new stores, the birthday of the company, etc. Also, you can set up SMS mail-outs of coupons for customers who make large purchases on your website. You can easily select the options you need and change them as necessary.
You don’t need to reinvent the wheel
If you’ve decided to use SMS marketing, you don’t have to come up with an original messaging format. Just remember that it should be short and laconic. If for example,in the past you preferred to send unique discount codes to your customers via email, you could send them via SMS instead. In this case, you don’t need to spend hours coming up with a cover letter to attract the attention of clients- the format requires you to be brief and to the point. Text messages have the additional advantage of being read more often than email.
SMS coupons are flexible
In contrast to printed materials and TV advertising, SMS coupons are a very fast and cheap way of keeping customers informed. They allow you quickly to change the text or format of an advertising message in accordance with the needs and tastes of the consumer, changing your offers in accordance with the situation on the market. You can always be in a search of new trends and without worrying that you will need to waste time and money changing your paper coupons.
You can save various templates of coupons and change them as necessary on Intis Telecom’s platform. You can also find different settings for the improvement of your SMS mail-outs there.