If you decide to use SMS to send information or advertisements to your clients, then you need to take this medium seriously. The efficiency of your messages depends on many factors that need to be foreseen and worked through. We’ve made a checklist that can help you to do this.
Select an SMS sending service. This is an important point. Things to look out for include API availability, pricing, the functionality of the personal account, testing and tech support, the website and additional software provided.
Check out the advertising legislation of your country, or the countries you are going to send SMS mail-outs to. Find out what you can advertise and when and how to properly set up opt-in and opt-out mechanisms.
Decide on your target audience. (If you haven’t already done so). It’s not necessary to send SMS messages to all your clients. As with any other marketing tool, efficiency is important when sending out messages to large numbers of clients. It is higher if messages are sent only to interested clients.
Compile a database. Each of your subscribers must give you consent to receive SMS mail-outs from you. If the client doesn’t want to receive text messages, don’t persist. Resist the temptation to send them messages anyway, just because you have their numbers. Sending out unwanted messages will only ruin your reputation. You may even end up with a fine.
Make a content plan. Despite the fact that SMS can’t contain a lot of information, they still need a clear content plan. Determine in advance what kind of messages you want to send (single ones;or a chain of drop messages) and in what order they will be sent to subscribers.
Work out the text. You have a limited number of characters to convey the information you need to communicate to your clients. You have to hook subscribers’ interest from the first words so that they pay attention to your message. You can write the texts yourself or hire a professional copywriter.
Select the days and time of SMS mail-outs. Explore which days are the best to advertise your product or service. Don’t forget the importance of choosing the right time of day. Believe us, if your messages arrive at an inconvenient time for a subscriber (early in the morning or late in the evening), then they won’t cause anything but irritation. Compare your clients’ time zones to your own and send messages at the right time for them.
Don’t forget to do A/B testing. It will help you identify the strengths and weaknesses of your SMS campaigns and increase their efficiency.
We hope that this checklist will help you to create high-quality and effective SMS mail-outs.
And if you’ve already started to follow these points, then have a look at the Intis Telecom platform. By registering on it, which is completely free, you will find many functions and settings in your personal account for simple and easy mass messaging.