The pandemic and self isolation have changed the course of life for everyone. We’ve all had to adjust to the new reality. Now that these restrictions are gradually being lifted, business is returning to a semblance of normality.

So what’s the best way to optimise your marketing campaigns so you can catch up and not lose out? Let’s figure it out.

Pay attention to your competitors

Studying competitors was important before the pandemic, but now it’s more important than ever. You are trying to recover lost ground, regain interest in your business and increase your income, so you need to stand out from the crowd of companies offering similar products or services.

Define your competitive advantage and don’t focus on off-the-shelf offers. For example, if, at the beginning of the pandemic you focused on the fact that you have contactless delivery, now this won’t surprise anyone, as almost everyone on the market has this option.

Geo targeting

Narrow down your geo targeting settings. Exclude cities or areas that aren’t converting. Although the rhythm of life is returning to old patterns, we still have to deal with a new reality with its own limitations.

People are still trying to buy goods or services closer to home so as not to expose themselves to the danger of contracting the virus, so they are unlikely to go to the other end of the city to you, even if what you have on offer is very attractive.

For example you could target your advertising SMS messages to a smaller number of carefully chosen subscribers in your local area, who will be both interested in what you have on offer and find it convenient to come to your business. .

Analyse device activity

Before self isolation, marketers had noted that most people were increasingly likely to use phones and tablets to access the Internet rather than desktops. During the pandemic, the situation has changed, and users have begun to use desktops more often. It follows that it makes sense to analyse how these devices were used before and during the lockdown period to make appropriate changes to the settings of your advertising campaigns.

Even if you prefer SMS marketing, you need this knowledge to set up landing pages correctly.Links to these pages may be included in your SMS mail-outs.

The pandemic has forced everyone to adjust to the new normal. Since the beginning of the lockdown, many companies have had to restructure their work. After a tough few months, in many parts of the world the situation is stabilising and new horizons are opening up.

This means it is now important to pay attention to the changes that have taken place in the world in order to get the most out of your advertising campaigns. To explore all the possibilities and advantages of SMS mail-outs, you can register on the Intis Telecom platform.