Any company which is planning to build a successful business eventually faces the need to segment its customer base. The process of segmentation is the division of the general customer base into separate categories according to the common characteristics or needs of clients.
Strange as it may seem, not all recruiting companies have figured out yet that SMS mail-outs are a simple way to make their lives easier, as they are an easy and cheap way to keep in touch with clients.
Everybody knows that there is an effective form of advertisement with minimal costs, and this is SMS mail-outs. The SMS mail-out is a universal tool that has ample opportunities for application in the dental sector.
Today we want to talk about how to increase the efficiency of your marketing campaign by setting SMART goals. SMART is a mnemonic acronym to help you to set objectives in project management, employee-performance management,personal development and many other fields.
We have written many times about SMS mail-outs and their benefits for your business. Today we want to go back to basics and talk about the SMS messages themselves.
We have a good news! The Intis Telecom’s team is already at ITW (International Telecoms Week) in Chicago, IL. This year ITW is held at the Hyatt Regency & Swissôtel on May, 6th – 9th.
Regardless of type of event; entertainment, training, business, etc, you can boost the numbers of potential visitors with text messages. As everybody knows, no less than 97% of subscribers open these messages within 5 minutes of receiving them.
SMS marketing has gone beyond the usual SMS advertising messages, offering discounts or bonuses on products. We’ve already written about the different types of SMS messages that you can send to your customers. This time we want to talk more about SMS-polls.
Nowadays, with the majority of people spending a significant portion of their lives on the Internet, it is very important to protect personal data from cyber-attacks and hackers. One of the commonest and simplest ways to do this is two-factor authentication. Let's figure out what it is.
Our CEO, Andrey Insarov, has just been back from Americas Wholesale Congress (AWC), which was held in Miami, USA, 28 – 29 March. Intis Telecom successfully presented its telecom solutions at this event.
Over the years, we have written many articles about the various different types of SMS mail-outs. Basically, they are all different types of offers for your customers; discounts, bonuses, contests, etc. However, what other SMS messages can you send to attract their attention and increase their loyalty to you?
As in any marketing campaign, the call to action is extremely important in the text of advertising SMS mail-outs. The efficiency of your entire SMS campaign depends on how well it is selected and applied.
Psychology is the science of behavior and the mind, including conscious and unconscious phenomena, as well as thought. Marketers have been using it to attract more customers for a long time. But how can you apply psychology in SMS marketing? Let's figure it out.
An SMS mail-out, like any other marketing tool, exists to make a profit. If clients don’t react to your messages after reading them, then they’re not interesting for them. This shows that you don’t know your audience.
Before you start sending messages, it’s important to try to understand your customers and study their needs. How can this be done?
The first day of Mobile World Congress has ended. The Intis Telecom team has already met a lot of new clients who are interested in our software and solutions in telecom industry.
Use of emojis is increasingly becoming universal. Despite compatibility issues when sending sophisticated animated emojis or GIFs to older mobile phones, they lend themselves to the medium of SMS. According to psychologists’ studies, emojis are perceived by the human brain as a real person, rather than as symbols or pictures. For many, they have become an integral part of their messages. However they present many pitfalls to the SMS marketer.
This year we start our travels from Great Britain. Intis Telecom have become a part of 11th annual Europe 2018 GCCM which is held in London on 14th & 15th February 2018.
A lot of people have heard about geo targeting, and some of them have even successfully applied to promote their products and services on the Internet. As information about this concept is still a little hard to come by let's begin by outlining what geo targeting is and how it can be used in SMS marketing. This technology is in its infancy, and many of its capabilities have not yet been fully exploited. We expect to hear more about it in the next few years.
We have great news for you! At the end of February you can meet us at MWC 2018 (Mobile World Congress).
Mobile World Congress is the world’s largest gathering for the mobile industry, organised by the GSMA and held in the Mobile World Capital, Barcelona, 26 February - 1 March.
Everyone who organizes SMS mail-outs makes a lot of efforts to make them successful and bring a positive result. However, over time, subscribers may want to opt-out. This is quite a natural process. So don’t panic. The situation can be corrected if everything is analyzed in time and you begin to take measures.
Efficiency is what characterizes the success of your SMS mail-outs. To make it easier to understand their efficiency, marketers have devised a special formula.
What is the formula for efficiency?
2018 has come, and with it, the time for new marketing trends that may help you make your SMS mail-outs more effective at promoting your company and boosting your sales.
We have chosen for you several of the most significant and interesting trends of the coming year.
In our blog, we’ve repeatedly given advice on how to write texts for SMS mail-outs and talked about what techniques can be used to make texts more attractive to customers. Also, we’ve said that your text should be concise and short, so that it can fit into the 160 character limit.
If it seems that you have already run out of ideas for the texts of your SMS campaigns and don’t know what more you can add, you maybe in need of inspiration to let you make your texts special, so they can not only motivate customers to pay for your goods or services, but also be memorable into the bargain.
The power of SMS marketing is increasing on a daily basis as more consumers opt in to receive communications via this channel. This year the number of text messages received only in Britain is projected to be 41.3 million and this is set to rise to 48.7 million in 2020. This statistic shows that SMS is the fastest growing marketing channel. In 2018 it also will continue to grow.
The holidays are around the corner. We’ve already given you some tips about how to organize an SMS mail-out on holidays. This time we want to share with you a few techniques that can help you to attract customers.
If you have a good customer base for SMS mail-outs, this is no guarantee of great results from advertising. As with many things in life, timing is critical when sending out your messages. There is no unequivocal opinion about the most effective time. Here are some general recommendations that should be considered when you send your text messages.
SMS marketing is not just sending out text messages to subscribers. It is an advertising tool with a wide range of options intended to maximize the appeal of your offer to the target audience. To achieve the most effective results, it’s best to make full use of all the opportunities offered by SMS mail-outs.
Holidays are one of the best moments to offer customers something interesting and worthwhile. After all, people give each other presents during holidays, which means that sales go up at this time. You can tell your customers about your special holiday offer in various ways, but the fastest and easiest is SMS mail-outs.
SMS mail-outs continue to be relevant. Companies often use this marketing tool to advertise their products and keep customers informed. We’ve already written about how important it is to organize your SMS mail-out correctly. Here are some more tips that will help you make them more successful.
The most important advantage of text messaging is their reach. To receive an SMS message, the client doesn’t need to install any additional applications on his smartphone (you don’t even need a smartphone,any mobile phone will do) also there is no need to be in an area with mobile a Internet coverage.
SMS mail-outs are simple and cheap, that’s why a lot of companies pick them as a good way to advertise. However, it might seem that to start them is not so easy, because you first need to find money, clients and a good marketer. The preparations can stretch out for a long time, costing the company money.
The database of customers’ contacts is used in any business, both for sending important notifications (information about orders, financial transactions, etc.), and for marketing. The database is an important resource for the company. However, this resource must be well managed as databases have a habit of rapidly becoming outdated, and, once out of date, of incurring losses instead of revenues.
Put yourself in your customer’s place and try to guess what might irritate them when dealing with companies? A long wait on the line maybe, not being able to get through while listening to the mantra “your call is very important to us”, etc. Often this leads to the client angrily hanging up without getting what they wanted. All this potentially may affect your bottom line as if clients call you, they are likely to be ready to pay money for your goods or services.
Today we want to talk about how to avoid the loss of clients, and how to bring them back if they have left.
How often do you receive SMS from different companies? And how often do these messages annoy you? Maybe actually it’s not so often, but 1 out of 5 messages may be sent without your agreement and contain information that is not interesting for. And this spoils the picture as a whole.
Today we want to talk about how exactly companies can annoy customers considering the most common mistakes they make.
Air travel is an integral part of many people’s lives, whether it is for business or vacation. There are many challenges associated with air travel, which causes passengers inconvenience; delays in flights, confusing airport terminals, lost luggage to name a few. Fortunately, many of these problems can be solved with the help of modern technologies such as SMS.
Here is a list of problems that air companies can solve with the help of SMS.
As telecommunications develops, marketing adapts to take advantage of new opportunities. Both large brands and small companies can use new technology to communicate with their audience. SMS marketers can use tools such as 2Way SMS. In this rapidly changing environment, experience shows that, perhaps counterintuitively, most customers are more ready for omnichannel communication than marketers themselves.
What does the success of your SMS mail-out depend on? There are a lot of factors involved, but we can’t deny that one of the most important ones is a well put together offer. So, what’s the secret of making an attractive offer which can improve the efficiency of your SMS mail-out? Let’s figure out it.
Spain do you miss us? We will back in September. Meet Intis Telecom at Wholesale World Congress (WWC) in Madrid.
By picking the SMS mail-out as a tool of business promotion, many people hope that they will have immediate positive effect. But it is not always so. Sometimes, by ignorance, people start to send spam instead of effective promotional messages. Sometimes they do it properly. We’ve decided to help you to avoid mistakes that can make you a spammer.
Marketing is a form of communication with consumers in order to sell them a product or service. Although this may seem straightforward, marketing often turns into a complex process of finding new and interesting ways to attract customers.
We have selected several marketing approaches for you that are suitable for improving your SMS mail-outs.
What can be better for your customers than something that you can offer for free or at a good discount? Confidently put offers with bonuses into your SMS mail-out to attract the attention of clients. The bonus is a magical tool for your advertising message. It motivates clients to buy things right now, without postponing the decision to later.
There are several ways to compile a high-quality database for SMS mail-outs, with full participant consent, and ready for segmentation and further analysis. Although none of these techniques is secret, for some reasons companies often forget about them.
The automobile business has very high profitability and very difficult sales. However, retaining existing customers and encouraging them to make further purchases is an even more difficult task. Mobile marketing for the car business to motivate customers is one of the best solutions.
When customers buy your products they raise recognition of your company. Of course, attracting new customers is one of the main elements of success for any business. We’ve already written about how to write SMS to attract clients, but this topic never ends. New ways and features for attracting customers appear every day. Today we’ve decided to talk about some of them.
A/B testing, AKA ‘split’ testing, is a powerful marketing tool for increasing the efficiency of your SMS mail-outs. Using A/B tests can help you to optimise messages content and sending times, boosting your conversion rates. We hope that this little article will help you to get a better grasp of split testing and be more successful in your SMS mail-outs.
SMS marketing is one of the most widespread advertising tools, but some people still have misunderstandings about it and underestimate power of SMS mail-outs. Let’s try to figure out whether some popular ideas about SMS marketing are fact or fiction.
There are many ways to use SMS marketing. Text messages are cheap and widely used, so you can tell large numbers of people about your company without great expenditure. Today we’ve decided to talk about the different kinds of promotion possible via SMS. Here some ideas for you:
SMS marketing is a significant part of the marketing world. A lot of companies use it in their marketing campaigns as an effective tool of business promotion in the market. We’ve decided to compile a selection of books on the subject which can help you to understand some of the nuances of SMS marketing and become more successful in it.
Text message marketing is one of the most popular tools used for business growth. Many companies all over the world send SMS to their customers for different reasons; promotion, notifications, special offers, etc. We’ve decided to figure out which types of business use SMS marketing more often and more successfully than others. Here are our top 5:
SMS isn’t just effective for cafes and spa business. It can also be really useful during live events. Just imagine being able to inform people on the ground about changes immediately. Do you want to do this? Then we will tell you how.
Summer is coming. Gyms and leisure centres are becoming more and more popular with people wanting to get back into shape after the winter. That’s why we've decided to dedicate this article to SMS marketing in the sports and recreation industry. Here you can find advice for using SMS in the promotion of your healthy business.
SMS marketing can bring a lot of money to companies. It’s cheap, simple and effective. However, sometimes companies can lose their money after an SMS campaign. This happens because they make mistakes which are unpardonable. Here, we’ve decided to consider the commonest mistakes.
Today, SMS isn’t losing ground, despite the huge choice of messenger services available. Researchers claim that an overwhelming majority of Millennials use text messaging every week. Most of them prefer businesses to use text messaging, instead of calling, for customer service as they don't like to talk on the phone.
For small businesses, SMS marketing can become one of the most productive and economically effective ways of advance in the market. It is cheap, quick and affordable. You just have to take full advantage of all the opportunities which SMS mail-outs offer.
This May Chicago, IL, will turn into the centre of the telecommunication world. On May, 14th - 17th, ITW (International Telecoms Week), will be held at the Hyatt Regency & Swissôtel. This event has taken place since 2008 and has gained great popularity among telecom organizations.
What could be easier than writing an SMS? Well, how about writing War and Peace? We are not joking. At first sight, SMS seem very simple because of their brevity, but this seeming simplicity hides many complexities. You need to develop a storyline, build up towards a culmination and a subsequent denouement in about 160 symbols; and there are no workarounds. We will help you to figure out how to do this.
Everyone who has decided to conduct an SMS campaign wants to receive the best possible results from it. To help you achieve this, before you write out your text, it’s best to think about the target audience. You need to understand who your recipients will be and what in particular might interest them.
A test is an important element of an SMS mail-out. Last time we told how to begin testing, what a focus group is, and how to analyze the results received correctly. This time, we will shed a light on what you need to test. You must make an thorough testing plan and follow it. Don't forget to test every element of the mail-out separately. If you test several variables at once, you won't be able to tell what exactly has affected the result.
SMS-marketing is still used as a tool of business advancement in the market. It is cheap and easy, but this doesn't mean that you need to send SMS to clients immediately after you write them. To start with, try to test your SMS mail-outs to achieve the best efficiency.
SMS is one of the most effective tools of marketing. If you're trying to promote your product to the world and grow your business, you have no choice but to market to audiences on mobile devices. SMS-marketing is cheap and can be very effective. However if you think that you can just write a simple SMS and the world will be yours, you are wrong. SMS-marketing has its own nuances. Here, we’ll give you some tips on how to create a successful SMS campaign for your business.
It is very important to get acquainted with all the relevant regulations when you are planning to send bulk SMS. However, if unexpected circumstances have arisen which left you with no such opportunity, try reading our advice. It may help you to avoid problems.
How often do people read SMS? Very often. SMS marketing is retaining its key position. Companies organize mass dispatch of SMS for advertising or to inform their clients. In SMS marketing, you don't need to worry about expensive designs or other related expenses. However, there are some rules to follow to achieve the best results.
Some companies trying to keep up with the times and to follow modern trends, are beginning to replace SMS with push notifications, being confident that this is the future of Internet technology. Of course, this is a very handy tool for work and business. But are push notifications better than the usual SMS? Let’s comparing them on some points.
It is well known that travelling is good for our mental and physical health.When they change their environment, most people relax, learn new things and gain strength. Travelling is popular. This means that the tourism industry is very competitive. Tourist companies have to work extremely hard to keep their customers, and their marketing campaigns use various tools in order to succeed.
In these times of social networks and messengers it may seem that text messages are on the way out. But it's not so. You should not be too quick to write off SMS marketing, as it still remains a simple and effective tool for business development.
Intis Telecom loves to share the good news. And here is some. Our affiliate program is out of beta, and we are ready to launch a completely finished product that will be accessible to anyone with a web office.
After the simple installation process, you’ll find that SMS4Office for Excel is effortless to work with. One of the advantages of the plugin is that you can send out SMS directly from Excel quickly and simply without entering your Intis Telecom web-office. We have prepared detailed instructions for you on how to do it.
Every year, in late February, Barcelona turns into the venue for the world’s biggest and best mobile industry event - the Mobile World Congress (MWC). More than 2, 200 organizations are going to participate in the event, including Google, Yandex, IBM, Microsoft and, of course, Intis Telecom.
The year has just begun, but we already have a lot of plans. Our CEO, Andrey Insarov is going to visit two events for the IT-world in February. And as usual, let us know if you want to book a meeting with us.
We have already told you about our SMS4Office plugin for Excel and the advantages of its use. Now we have prepared for you step by step instructions on how to install this plugin on your computer easily and quickly. Follow them and you shouldn’t have any problems with installation.
The New Year is right around the corner. This is the natural course of things; one year is on the way out and another is coming in its stead. At Intis Telecom, this symbolizes the start of new endeavors. So let’s take a look back at what we’ve done in 2016, and have a look at our new goals for 2017.
Ho ho ho! Christmas is right around the corner… are you ready with your holiday text marketing campaigns? This festive season people tend to spend more money, so don’t miss your chance to promote your product. We’ve prepared some general advice that will fit all types of businesses and special tips for different industries as well to help you to build your Christmas SMS strategy:
Many people consider the New Year to be the starting point for endeavors that will make them a better person. Our company also has ideas about what kinds of improvements to our service we should make in 2017. During the Latin America Wholesale World Congress-2016 (LAWC’16), we came up with a crucial goal which we’ve made our New Year’s resolution:
We know how annoying it can be to puzzle over another complex app. We also understand your loyalty to reliable programs that you’re already familiar with. So, what if we say that you don’t need to master any special texting app to sending out text messages? With our plugin you can text your customers right from Excel! Learn more about it:
Are you thinking about building up your mobile subscriber list so that you can run promotional campaigns? Then you should also think about how the subscription process will work. In our texting app we have a feature allowing you to set up auto-replies to subscription requests from your prospects. If you want to minimize tedious repetitive tasks, check out how this feature works:
Your text message marketing campaign was a success at first, but then something went wrong and things have plateaued out. You don’t want it to fail completely, so it’s time to refresh your approach. Let us help you to find out where your problem might be and what you can do to overcome it:
We live in an extremely interesting era; the era of Technology. The way we work and interact with each other has changed so fast thanks to technologies that we haven’t even noticed the turning point! In these changing times to keep a business fresh is not an easy task. So, don’t miss the chance to meet the most influential leaders in tech at Web Summit in Lisbon and to find out new software and hardware that can totally transform your business. Contact us for more information.
It's been almost 2 months since we came back from the Wholesale World Congress'16 in Madrid. As usual, it was a great event that brought together many professionals of the telecommunications industry. As is tradition, the exhibition took place at the Melia Hotel. But it was also extended to nearby cafes and restaurants; after all you never know where you can meet your clients or partners...
“Okay, I know what this text marketing is for”, you say; “it’s just for texting coupons, discounts, birthday offers or sales news to your customers”. Yeah, it seems that this content is always to the point. But there is also another great way to engage with your customers in SMS marketing; it is polls. They can help you to recognize your customer expectations about your products or services and improve your business. Here are some fresh ideas on how to hold polls via text messages.
You may feel fired up with enthusiasm for SMS marketing after reading all these article telling you about how many brand ambassadors your will get if you put a few simple ideas into practice. But then you think, ‘who are these people I should send text messages to, and where can I find their telephone numbers?’ So, the next moment you find yourself totally bogged down in this challenging part. But don’t be afraid – starting to build a customer database is easier than you think. You just need to follow these two steps:
As they say, there are three kinds of lies; lies, damned lies, and statistics. Well, though this remark seems to be pretty fair, fortunately it has exceptions. For example, Intis Telecom analysis tools that provide its users with detailed and overall statistics on the effectiveness of SMS campaigns and it’s worth-trusting. To make better sense of these data and use it more effectively, try reading our article on how to analyze the results of your campaigns using our texting app tools:
If the most important word for most people is their name, then the most important day for them is their birthday. And whether it’s an occasion for great parties or just for pretending that it’s a day like any other, we do appreciate the attention that people give us on this day. So, why not send your customers text messages with birthday congratulations or with the offer of a special discount as a present? Especially when you can automate this process at your personal Intis Telecom account, so it will take you only 1 minute!
Your personal Intis Telecom account is a flexible tool; it lets you use your mobile subscriber base to do whatever your marketing sense tells you! Exclude some contacts from the recipients; add extra telephone numbers to a recipient list without even editing it; create a stop list of those customers who have changed their minds about your SMS campaigns (and with this give yourself time to reflect on your mistakes). Just learn how all this stuff works:
Having a large customer database is a sign that your business is doing well. But this state of affairs brings problems as well, as taking into consideration your customers’ diverse tastes becomes more challenging when you have a sizable mobile subscriber list. This requires you to make your campaigns more targeted. However, this is not a tall order with a special feature of our texting app; you just pick the characteristic you need and our platform will send text messages to customers filtered according to the selected parameter. Let’s learn how to do it:
We all love well-tried and tested marketing strategies. If we know one of these strategies, we deploy it over and over until it stops yielding us benefits. So, take your approved text message campaigns and use them to make templates at your Intis Telecom account. Explore the following examples to learn how to do it.
Have you ever thought there is a place where the entire telecom community can gather together? Wholesale World Congress 2016, which is going to be held in Madrid on September 14 &15, is just such a place. If you are looking for a new business tool that will enhance your customer service, book a meeting with us here to know how to make your communication strategy stand out.
If your marketing purposes demand you to have as many hands as Shiva, you may need something to save your time. As we understand your business, we’ve provided our text message platform with a ‘Smart Scheduler’ tool. So, when launching your SMS campaigns with our texting service, you can set any time in the future for single or regular mail-outs, or even choose a specific period over which they should be sent to avoid an overload at your call-center. Take a look at how simple all of these options are to put into practice:
Have you already found out an amazing statistic that text messaging has eight times the response rate of email marketing? If so, you might be eager to get started with SMS marketing. If not – well, don’t fall behind! Because we can give you a step-by-step guide to help you to be on firm ground when running your first text message campaign.
As a recruitment agency, you serve as a medium of communication between clients and job seekers. But you yourself need a medium that will help you to find candidates to fill vacancies faster than your competitors can. Text messaging, with its instant delivery and high opening rates, is just what you need for this.
Marketing conversation rates soar up when you add a personal touch to your campaigns. Likewise, personal text messages have higher opening rates than standardized ones. But how exactly can you make a text message more personal? There are many ways to do this and they are all simple to carry out with the special feature of our texting service.
If people are talking behind your back that means you are ahead of them. Likewise, SMS marketing is surrounded by many misconceptions, while remaining a powerful tool with the highest conversion rates amongst marketing techniques. Here we’ll debunk all the myths about text messaging and help you to make an educated decision before you add SMS marketing into your overall marketing strategy.
Unhappy patients and their missed appointments are just what you do not want to face at your hospital, clinic or doctor’s practice. But even though you’re confident in your competence, these situations still come up. And the main reason for them is a lack of communication with patients outside the office. To avoid unpleasant experiences and to achieve higher levels of service, start your SMS marketing campaign by following these tips:
In recent blogposts we’ve been saying ‘all you need is SMS marketing’. But once we've realized why on Earth this can be enough for you! You deserve real arguments before you decide to experience text messaging. So, we are here to give them to you.
If you want our expert opinion on where to route your business, we would venture to say the best road leads to Moscow ECOM EXPO’16! This is the largest exhibition of innovative technologies in electronic and mobile commerce in Russia and Eastern Europe. So, taking part in this event may help your business to open new horizons and join the big players.
Now typically, banks interact with clients mostly by sending them text messages. But does that mean all the SMS marketing possibilities for banks have been discovered and there is nothing left to improve? Absolutely not!
We would like to thank you for choosing us and spending some of your precious time in 2015 on our company’s SMS services. Although it is conventional to wish lots of pleasant surprises in the upcoming year ...